Cause Related Marketing

Coming from the days of Pounds, Shillings and Pence, receiving a telephone call used to involve a trip to the house next door, who were fortunate enough to have their own telephone.

Then, some time in the 1970’s my parents rented their very own bright red phone.

Mobile communication was still quite some way off. In March 1986 my new Mazda 2200 panel van was fitted with one of the earliest mobile ‘phones, if you can count an in–vehicle unit as a mobile ‘phone, the aerial location was measured exactly, dead center of the roof and even then reception was patchy to say the least.

Moving on just a few years, my next and first truly mobile ‘phone was commonly known as a brick, it was larger than a brick and weighed probably twice that of a brick, but it was the business tool of the time. I still have the ‘phone, why I’ve kept it I have no idea.

Our first month of trading has been very busy, having totally underestimated the potential interest in our concept, we have been pleasantly surprised with the positive response it has received, not only from our original target base but from all spheres of fundraising.

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It has only been a week since the last post but so much has happened and little time has been given to writing about it.
More domains have been registered to give good causes exposure and following some exciting business meetings we have been asked to lend our services to a number of very worthy causes, notably the East Anglian Air Ambulance.

Naturally we now want to assist all fundraisers for the Air Ambulances throughout the UK.

We now have a link Suggest a good cause on our redesigned homepage wiserecycling.co.uk.

As I was told at one of the first courses I ever attended, led by John Kirk, a website is never finished, how true, thanks John.

Our first batch of 20,000 recycling bags are now at the print stage, the bags are dedicated to Sue Ryder Care and they are free to anyone, yes postage paid too, so if Sue Ryder is the good cause you would like to support, buy your new cartridges and recycle your empty cartridges here.