Cause Related Marketing

We came to the realisation that if we were to fulfill our aims, then more hands are needed.

We really need to duplicate the staff we have, but as cloning humans has not reached the countryside in England, we have decided the best way to grow our staff level is to License the Wise Recycling concept.

A lot of background work has gone into the preparation of the Licence plan and documentation so the Company and prospective Licencees are fully aware of each others responsibilities and expectations.

If you would like an outline of the Wise Recycling opportunity, you can sign in to download a copy.

Naturally we don’t make wild and exaggerated claims that millions can be made whilst sitting in your pajamas, we know hard work and determinism will be required to generate a reasonable income in the medium term, but we are confident that should that reasonable income be achieved, then long term prospects could be very good, with an evergreen income as a bonus.

We are at the midway stage of producing the Legal documentation. Our specialist franchise solicitor is John Chambers, Chambers & Co, Norwich. He is a member of the British Franchise Association Legal Committee

There are a few authors on the subject of Cause Related Marketing , Sue Adkins’ Who Cares Wins is an acclaimed example. Other titles by the same author include the aptly titled Cause Related Marketing and The Cause Related Marketing Guidelines.

Her title The Ultimate Win Win Win published by Business in The Community is still available and well worth reading.

Profitable Partnerships, Also published by Business in the Community is a 20 page paperback.

Edition six of  The Marketing Book has been brought up to date by the authors, this 644 page paperback contains articles by many respected authors covering a broad range of subjects.

Charity Marketing by Ian Bruce is a book in two parts, the first part is theory of “how to” and the second part gives real life examples of the theory in practice.