There are a few authors on the subject of Cause Related Marketing , Sue Adkins’ Who Cares Wins is an acclaimed example. Other titles by the same author include the aptly titled Cause Related Marketing and The Cause Related Marketing Guidelines.

Her title The Ultimate Win Win Win published by Business in The Community is still available and well worth reading.

Profitable Partnerships, Also published by Business in the Community is a 20 page paperback.

Edition six of  The Marketing Book has been brought up to date by the authors, this 644 page paperback contains articles by many respected authors covering a broad range of subjects.

Charity Marketing by Ian Bruce is a book in two parts, the first part is theory of “how to” and the second part gives real life examples of the theory in practice.