Cause Related Marketing

We are promoting The Wise Fundraising Initiative at the first Teeside Franchise Show at Middlesbrough FC’s Riverside Stadium. Friday 8th April.  If you would like an ethical eco-friendly Franchise Opportunity, come along for a chat. Franchise Areas on offer include Middlesborough and Darlington Regions. dog and cat

We attended three events last week, I know , nothing for months and then they all come along.

Monday was about online marketing at the Nottingham Conference Centre, hundreds of delegates, I really wanted to make a show of our data management abilities, reality was that our processes was over most of the delegates heads although they did cotton on to the Fund Raising Initiative, as the delegates were mostly decision makers, we did get a lot of good leads. Far too many to list, three of us were working flat much of the time.
A very long day but very fruitful.

Wednesday morning I was again in Nottingham, at a Waste Management event, very small, just a dozen delegates. Good contacts again, one WEE dismanteller has lots of cartridges and had no home for them, A CIC already breaks down video tapes and the like, they are going to take our end of life toners and dismantle them for components and materials. Another company waste manages for corporates, they need to know the tonnage of mixed plastics not sent to landfill. When we log in returns we store weight data already, so for another column in reporting we can supply the tonnage information readily. Possibly a very good selling point that had been overlooked, not any more.

Thursday was at the Epic Centre on Lincoln Showground, Sustain Lincolnshire, mostly renewables so we again were a little bit different. Again the corporate waste element was raised, RAF Waddington has to waste audit, North Kesteven District Council has the same issue. One delegate tapped three separate charities into my laptop and said she could list thirty more, that is one big email to her later.

In short, all three events were completely different, all so worthwhile attending both for Causes, Supporters and business contacts.

My tip, attend every event you can, all three of the above events were sponsored by various government bodies, so apart from our personal expenditure costs were minimal even food was provided at two events.

Contact your local Business Link, they might not be event organisers but they may well be the sponsor or conduit to sponsorship.

Wise Recycling (LN)  will be exhibiting at  Sustain Lincolnshire’s first annual resource efficiency event.

Tuseday 30th march 2010