Cause Related Marketing

Wise Recycling’s first major exposure to the general public was made more successful due to the musical entertainment provided by local band The Parsons Nose.

They can be seen here from a passers by perspective, the photo was taken through our office window.

Many old friends and acquaintances enjoyed mince pies and sherry, whilst listening to the band and discovering what in fact Wise Recycling is all about. Some of our visitors took a tour around the office.

Some new causes were put forward for Wise Recycling to assist, Alford Manor House, which is just across the road from Wise Recycling, Lincolnshire Wildlife Trust was put forward and Lives organiser Mandy Lill was here in person.

Due to major expansion and new Regional Directors coming on board, the existing office is far too small and space is now needed for recycling inkjet and laser toner cartridges, all to help charities and good causes to raise funds. Cause related marketing.

The Wise Recycling concept is now a reality. We realised very early on that this was not a small business idea, but a major national concern, capable of keeping many tons of material out of landfill sites, enabling  the recycling world to reclaim useful raw material and at the same time as raising funds for Charities and good causes, giving businesses the kudos of charitable works without the downside of expenditure.
So, we have taken the Wise Recycling concept to the Franchising world.

Initially I was quite sceptical due to unethical stories about some Franchised businesses, Thankfully we have used a very respected franchise solicitor and I’m more than assured our business model clears any scrutiny.  We are Licensing the Wise recycling Business opportunity on a postcode area territorial basis throughout the UK.
Take-up is encouraging with the first Regional Director undergoing training as I write.

Our next move is to expand the workforce and find suitable premises for the amount of empty cartridges we are going to acquire, judging from the amount that are already being returned, becoming an empties trader is quite a possibility.

Currently, industrial units in our area are in short supply and anyone that has anything to do with letting the few that are available appears too laid back, (my opinion), so weeks down the line I’m getting nowhere. My co-director lives in Norfolk and his local contacts are bending over backwards to entice our business there, who do I tell that to so we get movement on things like industrial premises?

Oh, if anyone you come across would like the benefit of our experience regarding setting up in the world of franchising, we’d be glad to pass on what we have learned.