Cause Related Marketing

There are a few authors on the subject of Cause Related Marketing , Sue Adkins’ Who Cares Wins is an acclaimed example. Other titles by the same author include the aptly titled Cause Related Marketing and The Cause Related Marketing Guidelines.

Her title The Ultimate Win Win Win published by Business in The Community is still available and well worth reading.

Profitable Partnerships, Also published by Business in the Community is a 20 page paperback.

Edition six of  The Marketing Book has been brought up to date by the authors, this 644 page paperback contains articles by many respected authors covering a broad range of subjects.

Charity Marketing by Ian Bruce is a book in two parts, the first part is theory of “how to” and the second part gives real life examples of the theory in practice.

Coming from the days of Pounds, Shillings and Pence, receiving a telephone call used to involve a trip to the house next door, who were fortunate enough to have their own telephone.

Then, some time in the 1970′s my parents rented their very own bright red phone.

Mobile communication was still quite some way off. In March 1986 my new Mazda 2200 panel van was fitted with one of the earliest mobile ‘phones, if you can count an in–vehicle unit as a mobile ‘phone, the aerial location was measured exactly, dead center of the roof and even then reception was patchy to say the least.

Moving on just a few years, my next and first truly mobile ‘phone was commonly known as a brick, it was larger than a brick and weighed probably twice that of a brick, but it was the business tool of the time. I still have the ‘phone, why I’ve kept it I have no idea.